若你身為一個『網站』最重要的事莫過於跟你的訪客『溝通』
無論你是部落格、個人網站、商業網站、任何網站都一樣。
除了文章回覆、留言板、論壇這些顯而易見的溝通管道之外，
其實從user第一眼看到網站的設計、色彩、介面配置、文字，
『溝通』就開始了！Vandelaydesign根據他們經營網站的經驗歸納
了21個重點，分析一個網站如何來跟USER做良好的溝通，
飛爾酥節錄部份在此，分享給大家。

• 原文來自：vandelaydesign.com

1. Headlines

The headline is an obvious starting point for the subject of communicating with visitors and readers. Headlines should tell readers what they’ll find on the page or the article if they continue, and they should be drawn in to the content as a result of the headline.

2. Sub Headers

One of the keys to effective communication online is breaking up the text in order to make it more readable. One of the ways to improve readability and to make content more user-friendly is to include sub headers. Readers will have an easier time with quickly grasping the nature of the content, as well as seeing how it is structured.create interest in particular sections.

3. Text on Page (Content)

The text on a page is obviously one of the major forms of communicating with visitors. Copywriters pay great attention to the details of wording, but many websites don’t do an effective job with text. The amount of text and the general approach will vary greatly from one type of website to another.

4. Taglines

Not all websites use taglines, but some do so very effectively. A good tagline will be short, descriptive and memorable. It needs to quickly communicate something about the company, the product or services. Taglines are great for branding purposes and for helping to control the impression that is given to visitors.

5. Branding/Logo

Some websites will include a well-known and recognized company logo, but many will not. Regardless of whether a website is using a professionally designed logo or simply some text for the title of the site, there is a message being communicated in terms of branding.

6. Colors

Color schemes are a critical aspect of web design, not just because they impact how a website looks, but also because the colors are capable of communicating subtle messages to visitors. In certain cultures colors have very clear meanings and representations, but in others there are often more subtle impacts on readers and visitors

7. Images

We all know the saying “a picture is worth 1,000 words,” and it certainly can be applicable to web design. With the impatience of the average website visitor, interesting images can help to retain some attention, not to mention that images can simply improve the overall appearance of the website.

8. Page Title

Page titles are not only important for SEO purposes, but also for communication with your visitors. While visitors are on your site they’re likely to pay more attention to the headers within the pages, as opposed to checking the top of their browser to see the page total. However, many visitors will be coming from search engines and page titles play a critical role in communicating the contents of the page with searchers.

9. Layout

A website’s layout is important for a number of reasons, and communication is just one of them. The layout can communicate by showing visitors what parts of the site or the content are the most important. Typically the site will be laid out so that the most important content will be given the most attention. This shows visitors what you want them to see the most.

10. Style of Design

Of course, there are any number of different styles of design, and the chosen style can communicate certain messages with visitors. Some styles create certain impressions with many visitors, and this can help or hurt the overall communication of your site depending on the impression being given.

11. Icons

Many websites and blogs make use of icons. These icons aren’t being used strictly to improve the look of the site. They’re also intended to communicate something quickly to readers. For example, the standard RSS icons used by blogs immediately tells visitors that they can subscribe to get updates. A home icon is also common for navigational purposes.

12. Navigation

The links that are provided and where they are placed can also communicate to visitors which pages are important and where you want them to go. Typically, the most important pages are going to be included in the main navigation of the website, and other pages may be linked within the content of the page or in a sidebar or footer.

13. Video

Online videos have obviously become far more common in recent years, and this trend seems certain to continue. Video provides an excellent opportunity to communicate with visitors. Videos can be used for entertainment, blogging, product demonstrations, and more.

14. Audio

In addition to video, audio is another form of adding media to a website for communication purposes. Sometimes audio can help, and sometimes it can hurt. In general, audio that starts playing without being prompted by the visitor will be seen as annoying an obtrusive.

15. Ads

Advertisements are typically an accepted part of websites today. However, the products and services being advertised will send messages to visitors in terms of the content of your website, how you view your visitors, and what is really important to you.

Most website owners wouldn’t want ads for Viagra on their website, because it could send a message to visitors that is not intended. If the ads on a site are relevant to visitors they’ll feel more at home, even if they’re not interested in clicking through or buying anything, because they’ll feel like they are the intended audience of your site.

16. FAQ

Frequently Asked Questions pages are used by many websites because they can improve communication with visitors who often have the same types of questions. Rather than letting those questions go unasked and unanswered and rather than requiring a personal response to common questions, the FAQ page can be a helpful and convenient way to get visitor’s questions answered.

17. Ease of Contact

Some website visitors are going to want to contact the owner for one reason or another. How easy or how hard is it for the visitor to find a way to contact them? If you have a contact form that’s easily accessible from any page you’ll give the message to visitors that you encourage their input and that you are interested in their thoughts and opinions. On the other hand, a website that has no contact information, of contact info that’s buried somewhere and difficult to find, will indicate to visitors that the owner does not care what they have to say and does not want to be bothered.

18. Testimonials

Testimonials are used extensively in sales letter websites as well as on sites of service providers. A statement from a happy customer can be a powerful way of communicating to visitors. Rather than just presenting the message yourself, you’re letting someone else build you up, which can be more credible than your own statements.

19. Outbound Links

The websites and pages that you’re linking to throughout a website can tell visitors what your website is about and what is important to you. You’re not going to provide outbound links unless they add some type of value to your site and visitors, so the items that you’re linking to can tell visitors a lot about your website.

20. Meta Descriptions

The meta description tag doesn’t really communicate anything to visitors when they are on your site, but it can communicate an important message to searchers as they are trying to find something specific. Many search engines use the description on the SERPs, so it is an opportunity to tell people what the page is about before they even visit, and it can help to improve your CTR from the SERPs.

21. Accessibility

If a website is inaccessible to someone, it gives them the impression that they are not considered important by the company or the creators of the website. If they were important they would be able to access the site. Be sure that you consider the potential impacts of inaccessibility if your considering a design or a site that will not be accessible to a certain audience.

< 前一篇		下一篇 >